

I’m Aaron Gordon — better known as @NYRISKADVISOR.
As Vice President of Gordon Companies, a second-generation independent brokerage with 50+ years serving New York and beyond, I help entrepreneurs, families, and growing businesses protect what matters most. My focus: eliminating the silent-killer risks hidden in insurance contracts that derail growth and wipe out hard-earned legacies.
Beyond the brokerage, I host the Keep Hustling Podcast, featuring guests like Adam Schefter and other leaders in sports, business, and entrepreneurship. What started as a podcast has become a movement and brand — inspiring thousands to push forward in business and in life.
My work sits at the intersection of insurance, entrepreneurship, and hustle. Whether I’m negotiating complex coverage for a real estate portfolio, sitting down with a top entrepreneur for the podcast, or building the Keep Hustling merch brand, my mission is the same:
Protect the grind. Build the legacy. Keep Hustling.
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