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    • Home
    • About
    • Work With Me
    • IN MOTION
    • Articles and Insights
    • Podcast
    • Speaking
    • Merch
    • Contact
  • Home
  • About
  • Work With Me
  • IN MOTION
  • Articles and Insights
  • Podcast
  • Speaking
  • Merch
  • Contact

Independent Risk Advisor for Builders, Founders & Famies

I’m Aaron Gordon — also known as @NYRiskAdvisor. As a second-generation leader at Gordon Companies, I specialize in providing financial risk solutions and serving as a trusted risk advisor. I’m also the host of the Keep Hustling Podcast. When risk can’t wait and service is a priority, I’m the risk management partner people call.

Work WIth Me
Trusted Advice in a World Full of Transactions

Who I Help

Insurance isn’t just about paperwork — it’s about safeguarding what you’re building. I collaborate with founders, families, and operators who seek proactive advice, real availability, and an independent perspective. As your trusted risk advisor, I provide tailored financial risk solutions without the hassle of call centers or private equity scripts. You’ll receive straightforward advice from a dedicated risk management partner who genuinely shows up.

Why NYRiskAdvisor

Availability

Keep Hustling

Availability

Risk doesn’t wait for business hours. As a trusted risk advisor, I believe that availability is a strategy, not a courtesy, especially when providing financial risk solutions as your risk management partner.

Independence

Keep Hustling

Availability

Gordon Companies is a family-owned and fiercely independent firm, making us a trusted risk advisor for our clients. This independence means we sit on the same side of the table, providing effective financial risk solutions as your dedicated risk management partner.

Keep Hustling

Keep Hustling

Keep Hustling

Building something meaningful takes consistency, discipline, and protection along the way. That mindset drives everything I do as I strive to be a trusted risk advisor and a reliable risk management partner, ensuring that I provide effective financial risk solutions.

Artcles and insights

The Keep Hustling Podcast

Keep Hustling is where real builders tell real stories. I sit down with founders, operators, advisors, and leaders to discuss financial risk solutions, legacy, failure, success, and what it truly takes to stay in the game with the right risk management partner by your side as a trusted risk advisor.

Watch or Listen to the Podcast

#KEEPHUSTLING MERCH

Every piece in the Keep Hustling Merch collection reflects the same values discussed on the podcast: staying in motion when things get uncomfortable, playing the long game instead of chasing shortcuts, and balancing ambition, family, responsibility, and growth. This apparel is for those who don’t need to announce their hustle — they live it. Just like a trusted risk advisor helps you navigate financial risk solutions, these clean designs and everyday wear carry intentional messaging that resonates with your journey. It's about embracing risk management and finding your unique path.

SHOP THE MERCH

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